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	<title>Comments on: Advertising on Facebook &#8211; Part Three</title>
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	<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/</link>
	<description>Bitterness never tasted so sweet</description>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-7461</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Wed, 21 Oct 2009 16:01:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-7461</guid>
		<description>Hi Rich - I believe your ads just need to comply with their guidelines, they don&#039;t care what ad network you use:
http://www.facebook.com/ad_guidelines.php

Interestingly, since this blog post was created, Facebook actually put their foot down and disallowed the kinds of ads that I mentioned here, even so far as to block ad networks that didn&#039;t get their ads compliant within the deadline they gave them. As a result, of course, my ad revenue hit the toilet, and its barely worth me running ads at all.

So no, you don&#039;t have to use one of the engines I mentioned. You may run into javascript issues if you try to use an ad network that isn&#039;t optimized for Facebook though. Also, none of the FB ad networks are running those kinds of ads anymore.</description>
		<content:encoded><![CDATA[<p>Hi Rich &#8211; I believe your ads just need to comply with their guidelines, they don&#8217;t care what ad network you use:<br />
<a href="http://www.facebook.com/ad_guidelines.php" rel="nofollow">http://www.facebook.com/ad_guidelines.php</a></p>
<p>Interestingly, since this blog post was created, Facebook actually put their foot down and disallowed the kinds of ads that I mentioned here, even so far as to block ad networks that didn&#8217;t get their ads compliant within the deadline they gave them. As a result, of course, my ad revenue hit the toilet, and its barely worth me running ads at all.</p>
<p>So no, you don&#8217;t have to use one of the engines I mentioned. You may run into javascript issues if you try to use an ad network that isn&#8217;t optimized for Facebook though. Also, none of the FB ad networks are running those kinds of ads anymore.</p>
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		<title>By: Rich Sadowsky</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-7459</link>
		<dc:creator>Rich Sadowsky</dc:creator>
		<pubDate>Wed, 21 Oct 2009 14:48:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-7459</guid>
		<description>Thanks for the article. I am currently implementing a Facebook app. I am trying o determine what the formal rules are regarding advertising inside of a FB app. Do you have to use one of the engines you mention? What if you already have an ad server and inventory and don&#039;t want to use the misleading social ad firms? Do you know of any formal documentation on FB app ad policy? Any help appreciated.</description>
		<content:encoded><![CDATA[<p>Thanks for the article. I am currently implementing a Facebook app. I am trying o determine what the formal rules are regarding advertising inside of a FB app. Do you have to use one of the engines you mention? What if you already have an ad server and inventory and don&#8217;t want to use the misleading social ad firms? Do you know of any formal documentation on FB app ad policy? Any help appreciated.</p>
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		<title>By: Tony Johnson</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-4884</link>
		<dc:creator>Tony Johnson</dc:creator>
		<pubDate>Wed, 01 Jul 2009 01:56:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-4884</guid>
		<description>I just blew a kiss to five friends... some to people I haven&#039;t seen or talked to in months! 

Isn&#039;t it great how simple applications can spread and become so popular so quickly? That&#039;s the beauty of Facebook. The user base is built in, and the mechanism to spread your app around is right at the user&#039;s fingertips.</description>
		<content:encoded><![CDATA[<p>I just blew a kiss to five friends&#8230; some to people I haven&#8217;t seen or talked to in months! </p>
<p>Isn&#8217;t it great how simple applications can spread and become so popular so quickly? That&#8217;s the beauty of Facebook. The user base is built in, and the mechanism to spread your app around is right at the user&#8217;s fingertips.</p>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-4861</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Fri, 26 Jun 2009 09:08:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-4861</guid>
		<description>Hi Tony - I have a few. The one I originally wrote about for this post has had a drop in users (not uncommon), but you can find it at http://apps.facebook.com/blowkisses

Its absurdly simple, to the point of being embarrassing. I hadn&#039;t expected it to catch on - was just writing it as a tutorial app. I do much more interesting and sophisticated stuff for work :)</description>
		<content:encoded><![CDATA[<p>Hi Tony &#8211; I have a few. The one I originally wrote about for this post has had a drop in users (not uncommon), but you can find it at <a href="http://apps.facebook.com/blowkisses" rel="nofollow">http://apps.facebook.com/blowkisses</a></p>
<p>Its absurdly simple, to the point of being embarrassing. I hadn&#8217;t expected it to catch on &#8211; was just writing it as a tutorial app. I do much more interesting and sophisticated stuff for work <img src='http://www.snipe.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Tony Johnson</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-4859</link>
		<dc:creator>Tony Johnson</dc:creator>
		<pubDate>Thu, 25 Jun 2009 18:23:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-4859</guid>
		<description>snipe,

Good to know! By the way, what is your Facebook app called so I can check it out?

~Tony</description>
		<content:encoded><![CDATA[<p>snipe,</p>
<p>Good to know! By the way, what is your Facebook app called so I can check it out?</p>
<p>~Tony</p>
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	<item>
		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-4854</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Wed, 24 Jun 2009 01:53:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-4854</guid>
		<description>Hi Tony - thanks to much for taking the time to comment. The ads put out by Social Media and Social Cash are very different in their design, so I expect that might explain why SocialCash needs more JS to do their thing. After much ponderng, I re-enabled ads, to see how many users would actually report a problem. As it turns out, the report I blogged about was the last one I got, despite the same ads being enabled - so either they fixed something, or it really did affect so few people, it was nearly negligible. 

SocialCash is still outperforming SocialMedia (tho its in a better page position, when I had swapped them, SocialCash still did better), and I still don&#039;t like how misleading their ads are, but I&#039;ve kept them running. Interestingly, Facebook has been blocking certain ad networks that take the same kind of tricksy tactics (after fair warning) that SocialCash does, so I am curious to see if their ads change. 

SocialCash ties into the API more, to pull friends pictures, etc - its part of how tricksy their ads are. SocialMedia dosn&#039;t go that far, which is probably why their load time is less.</description>
		<content:encoded><![CDATA[<p>Hi Tony &#8211; thanks to much for taking the time to comment. The ads put out by Social Media and Social Cash are very different in their design, so I expect that might explain why SocialCash needs more JS to do their thing. After much ponderng, I re-enabled ads, to see how many users would actually report a problem. As it turns out, the report I blogged about was the last one I got, despite the same ads being enabled &#8211; so either they fixed something, or it really did affect so few people, it was nearly negligible. </p>
<p>SocialCash is still outperforming SocialMedia (tho its in a better page position, when I had swapped them, SocialCash still did better), and I still don&#8217;t like how misleading their ads are, but I&#8217;ve kept them running. Interestingly, Facebook has been blocking certain ad networks that take the same kind of tricksy tactics (after fair warning) that SocialCash does, so I am curious to see if their ads change. </p>
<p>SocialCash ties into the API more, to pull friends pictures, etc &#8211; its part of how tricksy their ads are. SocialMedia dosn&#8217;t go that far, which is probably why their load time is less.</p>
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		<title>By: Tony Johnson</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-three/comment-page-1/#comment-4852</link>
		<dc:creator>Tony Johnson</dc:creator>
		<pubDate>Wed, 24 Jun 2009 00:57:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1310#comment-4852</guid>
		<description>This is a great article and I thank you for all the helpful information. I develop Windows programs (spacetornado.com) and applications for Windows Mobile phones and Google Android phones (like the T-Mobile G1)... and I am starting to develop applications for Facebook.

So this info on what ad networks to use (and not use) is very helpful. :)

I am an IT consultant by trade, so I am biased in my opinion of antivirus software. I encounter so many problems with Norton and McAfee that it&#039;s not even CLOSE to being funny. I haven&#039;t had much experience with Avira and false positives, however.

So SocialCash uses Javascript compression and some AV flags this as possible malware, if heuristic detection is turned on. And they don&#039;t want to disable compression because it would affect load times. It would be interesting to see if load times are noticeably different between SocialCash and SocialMedia (which obviously doesn&#039;t use the same Javascript compression, because the SocialMedia ads are not flagged by AV!). This probably only affects dial-up Internet users. Even still... how much JS are they using that compression is reducing the load times by a significant amount?? Sounds like a poor excuse to me.</description>
		<content:encoded><![CDATA[<p>This is a great article and I thank you for all the helpful information. I develop Windows programs (spacetornado.com) and applications for Windows Mobile phones and Google Android phones (like the T-Mobile G1)&#8230; and I am starting to develop applications for Facebook.</p>
<p>So this info on what ad networks to use (and not use) is very helpful. <img src='http://www.snipe.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I am an IT consultant by trade, so I am biased in my opinion of antivirus software. I encounter so many problems with Norton and McAfee that it&#8217;s not even CLOSE to being funny. I haven&#8217;t had much experience with Avira and false positives, however.</p>
<p>So SocialCash uses Javascript compression and some AV flags this as possible malware, if heuristic detection is turned on. And they don&#8217;t want to disable compression because it would affect load times. It would be interesting to see if load times are noticeably different between SocialCash and SocialMedia (which obviously doesn&#8217;t use the same Javascript compression, because the SocialMedia ads are not flagged by AV!). This probably only affects dial-up Internet users. Even still&#8230; how much JS are they using that compression is reducing the load times by a significant amount?? Sounds like a poor excuse to me.</p>
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