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	<title>Comments on: Advertising on Facebook &#8211; Part One</title>
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	<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/</link>
	<description>Bitterness never tasted so sweet</description>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-3484</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Mon, 09 Feb 2009 18:00:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-3484</guid>
		<description>By the way, I have decided to discontinue using SocialCash for now, for reasons explained in part three: http://www.snipe.net/2009/02/advertising-on-facebook-part-three/</description>
		<content:encoded><![CDATA[<p>By the way, I have decided to discontinue using SocialCash for now, for reasons explained in part three: <a href="http://www.snipe.net/2009/02/advertising-on-facebook-part-three/" rel="nofollow">http://www.snipe.net/2009/02/advertising-on-facebook-part-three/</a></p>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-9409</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Mon, 09 Feb 2009 18:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-9409</guid>
		<description>By the way, I have decided to discontinue using SocialCash for now, for reasons explained in part three: http://www.snipe.net/2009/02/advertising-on-facebook-part-three/</description>
		<content:encoded><![CDATA[<p>By the way, I have decided to discontinue using SocialCash for now, for reasons explained in part three: <a href="http://www.snipe.net/2009/02/advertising-on-facebook-part-three/" rel="nofollow">http://www.snipe.net/2009/02/advertising-on-facebook-part-three/</a></p>
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	<item>
		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-3480</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Mon, 09 Feb 2009 14:37:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-3480</guid>
		<description>Hi Aaron,

How many monthly active users do you have on your application? Remember that most of these networks are performance-based, not just click-based, so the higher the traffic the better the odds of someone actually completing an offer.

I believe SocialMedia has a mix of performance-based and other types of campaigns - but if you want to make sure it&#039;s working properly, it might not be a bad idea to drop them a line. As your traffic increases, you&#039;ll see better performance though. Remember that these numbers I&#039;m getting are with 100k monthly active users.

Don&#039;t sweat the &quot;your account balance is too low&quot; bit - SocialMedia lets you choose to run ads on their network (as well as display them). That message is for people who want to advertise their products, service or apps within the SocialMedia network, and doesn&#039;t pertain to folks who are just running ads.

Social Currency is something different - I can probably best explain it with an example. I have an application called Cootie Shots, where people can send cooties to their friends. For every 15 cooties they send, they earn one cootie shot, with which they can cure themselves (or a friend) of cooties. Using Social Currency, I could say something like &quot;earn extra cootie shots by clicking here&quot; - where &quot;here&quot; is a special oage with offers they have to complete. The user earns more &quot;cootie shots&quot;, and I get a cut of the revenue from their completion of the offers. Does that make more sense?</description>
		<content:encoded><![CDATA[<p>Hi Aaron,</p>
<p>How many monthly active users do you have on your application? Remember that most of these networks are performance-based, not just click-based, so the higher the traffic the better the odds of someone actually completing an offer.</p>
<p>I believe SocialMedia has a mix of performance-based and other types of campaigns &#8211; but if you want to make sure it&#8217;s working properly, it might not be a bad idea to drop them a line. As your traffic increases, you&#8217;ll see better performance though. Remember that these numbers I&#8217;m getting are with 100k monthly active users.</p>
<p>Don&#8217;t sweat the &#8220;your account balance is too low&#8221; bit &#8211; SocialMedia lets you choose to run ads on their network (as well as display them). That message is for people who want to advertise their products, service or apps within the SocialMedia network, and doesn&#8217;t pertain to folks who are just running ads.</p>
<p>Social Currency is something different &#8211; I can probably best explain it with an example. I have an application called Cootie Shots, where people can send cooties to their friends. For every 15 cooties they send, they earn one cootie shot, with which they can cure themselves (or a friend) of cooties. Using Social Currency, I could say something like &#8220;earn extra cootie shots by clicking here&#8221; &#8211; where &#8220;here&#8221; is a special oage with offers they have to complete. The user earns more &#8220;cootie shots&#8221;, and I get a cut of the revenue from their completion of the offers. Does that make more sense?</p>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-9408</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Mon, 09 Feb 2009 14:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-9408</guid>
		<description>Hi Aaron,

How many monthly active users do you have on your application? Remember that most of these networks are performance-based, not just click-based, so the higher the traffic the better the odds of someone actually completing an offer.

I believe SocialMedia has a mix of performance-based and other types of campaigns - but if you want to make sure it&#039;s working properly, it might not be a bad idea to drop them a line. As your traffic increases, you&#039;ll see better performance though. Remember that these numbers I&#039;m getting are with 100k monthly active users.

Don&#039;t sweat the &quot;your account balance is too low&quot; bit - SocialMedia lets you choose to run ads on their network (as well as display them). That message is for people who want to advertise their products, service or apps within the SocialMedia network, and doesn&#039;t pertain to folks who are just running ads.

Social Currency is something different - I can probably best explain it with an example. I have an application called Cootie Shots, where people can send cooties to their friends. For every 15 cooties they send, they earn one cootie shot, with which they can cure themselves (or a friend) of cooties. Using Social Currency, I could say something like &quot;earn extra cootie shots by clicking here&quot; - where &quot;here&quot; is a special oage with offers they have to complete. The user earns more &quot;cootie shots&quot;, and I get a cut of the revenue from their completion of the offers. Does that make more sense?</description>
		<content:encoded><![CDATA[<p>Hi Aaron,</p>
<p>How many monthly active users do you have on your application? Remember that most of these networks are performance-based, not just click-based, so the higher the traffic the better the odds of someone actually completing an offer.</p>
<p>I believe SocialMedia has a mix of performance-based and other types of campaigns &#8211; but if you want to make sure it&#8217;s working properly, it might not be a bad idea to drop them a line. As your traffic increases, you&#8217;ll see better performance though. Remember that these numbers I&#8217;m getting are with 100k monthly active users.</p>
<p>Don&#8217;t sweat the &#8220;your account balance is too low&#8221; bit &#8211; SocialMedia lets you choose to run ads on their network (as well as display them). That message is for people who want to advertise their products, service or apps within the SocialMedia network, and doesn&#8217;t pertain to folks who are just running ads.</p>
<p>Social Currency is something different &#8211; I can probably best explain it with an example. I have an application called Cootie Shots, where people can send cooties to their friends. For every 15 cooties they send, they earn one cootie shot, with which they can cure themselves (or a friend) of cooties. Using Social Currency, I could say something like &#8220;earn extra cootie shots by clicking here&#8221; &#8211; where &#8220;here&#8221; is a special oage with offers they have to complete. The user earns more &#8220;cootie shots&#8221;, and I get a cut of the revenue from their completion of the offers. Does that make more sense?</p>
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		<title>By: Aaron</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-3479</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Mon, 09 Feb 2009 12:36:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-3479</guid>
		<description>Hello again. So, I went ahead and begun this week trying out using SocialCash &amp; SocialMedia on my application just because I liked your results &amp; thought I would give them a shot. It&#039;s a new application, so I&#039;m not yet expecting a great return mind you, but I had a question about SocialMedia in particular.

First of all, both of the ads have been installed properly &amp; are logging impressions and such. I installed SocialCash first &amp; begun making money right away(first day). However, it&#039;s been at least 4 days with SocialMedia &amp; it still hasn&#039;t logged a cent. It says I&#039;ve had 431 impressions &amp; 11 clicks, but the eCPM still shows as $0.00, as well as does the money earned. Even more troubling mind you is that when I click on the &quot;Your Account&quot; tab where you set up your paypal info &amp; can make withdrawals and such, there is a banner at the top that says, &quot;Your account balance is too low to run any campaigns. Add Funds to your account&quot;, as if it wants me to give them money before they&#039;ll give me money.

Also, there is a feature on Socialmedia called &quot;Social Currency&quot; which when you add it, it tacks onto your existing ad something that gives you points when users complete an offer that turns into real money for you. Am I supposed to be doing this? It sounded weird, but I was wondering if this was why I wasn&#039;t logging an money earned or if something else was the culprit.

Thanks in advance!</description>
		<content:encoded><![CDATA[<p>Hello again. So, I went ahead and begun this week trying out using SocialCash &amp; SocialMedia on my application just because I liked your results &amp; thought I would give them a shot. It&#8217;s a new application, so I&#8217;m not yet expecting a great return mind you, but I had a question about SocialMedia in particular.</p>
<p>First of all, both of the ads have been installed properly &amp; are logging impressions and such. I installed SocialCash first &amp; begun making money right away(first day). However, it&#8217;s been at least 4 days with SocialMedia &amp; it still hasn&#8217;t logged a cent. It says I&#8217;ve had 431 impressions &amp; 11 clicks, but the eCPM still shows as $0.00, as well as does the money earned. Even more troubling mind you is that when I click on the &#8220;Your Account&#8221; tab where you set up your paypal info &amp; can make withdrawals and such, there is a banner at the top that says, &#8220;Your account balance is too low to run any campaigns. Add Funds to your account&#8221;, as if it wants me to give them money before they&#8217;ll give me money.</p>
<p>Also, there is a feature on Socialmedia called &#8220;Social Currency&#8221; which when you add it, it tacks onto your existing ad something that gives you points when users complete an offer that turns into real money for you. Am I supposed to be doing this? It sounded weird, but I was wondering if this was why I wasn&#8217;t logging an money earned or if something else was the culprit.</p>
<p>Thanks in advance!</p>
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		<title>By: Aaron</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-9407</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Mon, 09 Feb 2009 12:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-9407</guid>
		<description>Hello again. So, I went ahead and begun this week trying out using SocialCash &amp; SocialMedia on my application just because I liked your results &amp; thought I would give them a shot. It&#039;s a new application, so I&#039;m not yet expecting a great return mind you, but I had a question about SocialMedia in particular.

First of all, both of the ads have been installed properly &amp; are logging impressions and such. I installed SocialCash first &amp; begun making money right away(first day). However, it&#039;s been at least 4 days with SocialMedia &amp; it still hasn&#039;t logged a cent. It says I&#039;ve had 431 impressions &amp; 11 clicks, but the eCPM still shows as $0.00, as well as does the money earned. Even more troubling mind you is that when I click on the &quot;Your Account&quot; tab where you set up your paypal info &amp; can make withdrawals and such, there is a banner at the top that says, &quot;Your account balance is too low to run any campaigns. Add Funds to your account&quot;, as if it wants me to give them money before they&#039;ll give me money.

Also, there is a feature on Socialmedia called &quot;Social Currency&quot; which when you add it, it tacks onto your existing ad something that gives you points when users complete an offer that turns into real money for you. Am I supposed to be doing this? It sounded weird, but I was wondering if this was why I wasn&#039;t logging an money earned or if something else was the culprit.

Thanks in advance!</description>
		<content:encoded><![CDATA[<p>Hello again. So, I went ahead and begun this week trying out using SocialCash &amp; SocialMedia on my application just because I liked your results &amp; thought I would give them a shot. It&#8217;s a new application, so I&#8217;m not yet expecting a great return mind you, but I had a question about SocialMedia in particular.</p>
<p>First of all, both of the ads have been installed properly &amp; are logging impressions and such. I installed SocialCash first &amp; begun making money right away(first day). However, it&#8217;s been at least 4 days with SocialMedia &amp; it still hasn&#8217;t logged a cent. It says I&#8217;ve had 431 impressions &amp; 11 clicks, but the eCPM still shows as $0.00, as well as does the money earned. Even more troubling mind you is that when I click on the &#8220;Your Account&#8221; tab where you set up your paypal info &amp; can make withdrawals and such, there is a banner at the top that says, &#8220;Your account balance is too low to run any campaigns. Add Funds to your account&#8221;, as if it wants me to give them money before they&#8217;ll give me money.</p>
<p>Also, there is a feature on Socialmedia called &#8220;Social Currency&#8221; which when you add it, it tacks onto your existing ad something that gives you points when users complete an offer that turns into real money for you. Am I supposed to be doing this? It sounded weird, but I was wondering if this was why I wasn&#8217;t logging an money earned or if something else was the culprit.</p>
<p>Thanks in advance!</p>
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		<title>By: Aaron</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-3136</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Fri, 30 Jan 2009 04:46:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-3136</guid>
		<description>This is by far the most informative article about ad networks for facebook apps I&#039;ve seen so far. Thank you! I was actually volleying between socialcash &amp; socialmedia based on what I&#039;d read, but I never thought of trying them both. Perhaps I&#039;ll give it a shot. Thanks!</description>
		<content:encoded><![CDATA[<p>This is by far the most informative article about ad networks for facebook apps I&#8217;ve seen so far. Thank you! I was actually volleying between socialcash &amp; socialmedia based on what I&#8217;d read, but I never thought of trying them both. Perhaps I&#8217;ll give it a shot. Thanks!</p>
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		<title>By: Aaron</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-9406</link>
		<dc:creator>Aaron</dc:creator>
		<pubDate>Fri, 30 Jan 2009 04:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-9406</guid>
		<description>This is by far the most informative article about ad networks for facebook apps I&#039;ve seen so far. Thank you! I was actually volleying between socialcash &amp; socialmedia based on what I&#039;d read, but I never thought of trying them both. Perhaps I&#039;ll give it a shot. Thanks!</description>
		<content:encoded><![CDATA[<p>This is by far the most informative article about ad networks for facebook apps I&#8217;ve seen so far. Thank you! I was actually volleying between socialcash &amp; socialmedia based on what I&#8217;d read, but I never thought of trying them both. Perhaps I&#8217;ll give it a shot. Thanks!</p>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-3058</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Tue, 27 Jan 2009 16:00:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-3058</guid>
		<description>Rahul - you&#039;re very welcome :)  It took me a while to decide to sell out - er, I mean monetize - the apps, but I finally caved. 

One thing that&#039;s interesting to me is that SocialCash and SocialMedia seem to have an inverse relationship - when I do particularly well on SocialMedia, its often the same day I do less well with SocialCash, and vice versa - which would make more sense if they shared the same ad positions, but they don&#039;t. Curious, but I need more data to really make any sense of it. The fact that SocialMedia&#039;s reporting kinda blows doesn&#039;t help me to make sense of the numbers.

The followups to this article will include screenshots of Facebook traffic + SocialMedia + SocialCash over time, which may help :)</description>
		<content:encoded><![CDATA[<p>Rahul &#8211; you&#8217;re very welcome <img src='http://www.snipe.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   It took me a while to decide to sell out &#8211; er, I mean monetize &#8211; the apps, but I finally caved. </p>
<p>One thing that&#8217;s interesting to me is that SocialCash and SocialMedia seem to have an inverse relationship &#8211; when I do particularly well on SocialMedia, its often the same day I do less well with SocialCash, and vice versa &#8211; which would make more sense if they shared the same ad positions, but they don&#8217;t. Curious, but I need more data to really make any sense of it. The fact that SocialMedia&#8217;s reporting kinda blows doesn&#8217;t help me to make sense of the numbers.</p>
<p>The followups to this article will include screenshots of Facebook traffic + SocialMedia + SocialCash over time, which may help <img src='http://www.snipe.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: snipe</title>
		<link>http://www.snipe.net/2009/02/advertising-on-facebook-part-one/comment-page-1/#comment-9405</link>
		<dc:creator>snipe</dc:creator>
		<pubDate>Tue, 27 Jan 2009 16:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.snipe.net/?p=1186#comment-9405</guid>
		<description>Rahul - you&#039;re very welcome :)  It took me a while to decide to sell out - er, I mean monetize - the apps, but I finally caved. 

One thing that&#039;s interesting to me is that SocialCash and SocialMedia seem to have an inverse relationship - when I do particularly well on SocialMedia, its often the same day I do less well with SocialCash, and vice versa - which would make more sense if they shared the same ad positions, but they don&#039;t. Curious, but I need more data to really make any sense of it. The fact that SocialMedia&#039;s reporting kinda blows doesn&#039;t help me to make sense of the numbers.

The followups to this article will include screenshots of Facebook traffic + SocialMedia + SocialCash over time, which may help :)</description>
		<content:encoded><![CDATA[<p>Rahul &#8211; you&#8217;re very welcome <img src='http://www.snipe.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   It took me a while to decide to sell out &#8211; er, I mean monetize &#8211; the apps, but I finally caved. </p>
<p>One thing that&#8217;s interesting to me is that SocialCash and SocialMedia seem to have an inverse relationship &#8211; when I do particularly well on SocialMedia, its often the same day I do less well with SocialCash, and vice versa &#8211; which would make more sense if they shared the same ad positions, but they don&#8217;t. Curious, but I need more data to really make any sense of it. The fact that SocialMedia&#8217;s reporting kinda blows doesn&#8217;t help me to make sense of the numbers.</p>
<p>The followups to this article will include screenshots of Facebook traffic + SocialMedia + SocialCash over time, which may help <img src='http://www.snipe.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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